Privacy policy

Last updated: October 7, 2026

Bitcoin Merch LLC ("Bitcoin Merch," "we," "us," or "our") operates this store and website. This Privacy Policy describes how we collect, use, disclose, and otherwise process personal information when you visit our website, make a purchase, contact us, or otherwise use our services (the "Services").

Personal Information We Collect

Depending on how you interact with our Services, we may collect the following categories of personal information:

  • Contact and order information: Name, email address, phone number, billing address, shipping address, and information associated with your order.
  • Payment and transaction information: Payment and transaction information processed through Shopify Payments and other enabled payment providers or wallets. Payment providers process payment credentials according to their own privacy practices.
  • Shopping activity: Products viewed, items added to your cart, purchases, order history, and interactions with our store.
  • Device and usage information: IP address, browser and device information, cookie identifiers, and information about how you interact with our Site.
  • Communications: Information you provide when you contact customer support, use our contact form or website chat, or otherwise communicate with us.
  • Marketing preferences: Your preferences and consent regarding email or SMS marketing communications, when applicable.

How We Use Personal Information

We may use personal information to:

  • Process and fulfill orders: Process payments, produce your made-to-order products, arrange shipping, provide tracking information, and manage order-related communications.
  • Provide customer support: Respond to questions, assist with orders, and review qualifying claims for damage, defects, misprints, or fulfillment errors.
  • Operate and improve our Services: Maintain our store, understand how customers use it, improve functionality, and personalize the shopping experience.
  • Security and fraud prevention: Detect, investigate, and help prevent fraudulent, unauthorized, or potentially harmful activity.
  • Marketing and advertising: Send marketing communications when you have provided the required consent and support advertising, measurement, and personalization activities where permitted by applicable law.
  • Legal and compliance purposes: Comply with applicable laws, respond to lawful requests, enforce our terms and policies, and protect our rights and the rights of others.

AI-Assisted Chat

We use Shopify to power AI-assisted chat on our online store through Shopify Inbox. When you use the chat, Shopify processes customer data, including your chat communications, to generate responses and to improve the quality of the Inbox agent over time.

The Inbox agent may use information from our product catalog, store policies, pages, and Knowledge Base, as well as available customer information such as preferences, sizes, and purchase history, to provide shopping assistance and personalized product recommendations. Conversation history may also be accessible to Bitcoin Merch staff for customer support and follow-up.

Cookies and Similar Technologies

We and our service providers may use cookies, pixels, and similar technologies to operate the Site, remember preferences, understand Site usage, prevent fraud, measure performance, and support advertising and personalization.

Where required, Shopify provides privacy controls based on your location. These controls may include a cookie consent banner and options to limit certain uses or sharing of personal information.

How We Disclose Personal Information

We may disclose personal information to service providers and other parties when necessary to operate our business and provide the Services, including:

  • Shopify: Our store is hosted and operated using Shopify. Shopify processes personal information when you browse or purchase from our store and may provide services that use information from your interactions with Bitcoin Merch, other Shopify merchants, and Shopify services.
  • Payment providers: Shopify Payments and other enabled payment providers or wallets process payment and transaction information necessary to complete purchases.
  • Fulfillment partners: We share necessary order and shipping information with fulfillment providers, including Printify and applicable print providers, so they can produce and ship made-to-order products.
  • Shipping carriers: Necessary delivery information may be provided to carriers such as USPS, UPS, FedEx, or regional carriers used to deliver orders.
  • Analytics, advertising, and marketing service providers: Where enabled and permitted by law, information may be processed by providers that help us measure Site activity, understand advertising performance, personalize services, or communicate with customers.
  • Legal and compliance recipients: We may disclose information when required by law, legal process, government request, or when reasonably necessary to protect our rights, customers, Services, or others.

Shopify Network Intelligence and Targeted Advertising

Bitcoin Merch currently uses Shopify Network Intelligence. When this feature is enabled, Shopify may use customer information together with other Shopify data to improve Shopify services and provide enhanced services for our store, including personalization, measurement, and advertising-related services.

Depending on applicable privacy law, certain processing activities may be considered the "sale" or "sharing" of personal information or the use of personal information for targeted advertising.

Where applicable, you may opt out through our Data Sharing Opt-Out page.

You can also learn about and manage certain ways Shopify processes your personal information through the Shopify Privacy Portal.

For more information about Shopify's privacy practices, review the Shopify Consumer Privacy Policy.

Marketing Communications

If you choose to receive marketing communications from us, we may use your email address or phone number to send those communications in accordance with your preferences and applicable law.

You may unsubscribe from marketing emails using the unsubscribe link included in those messages. For SMS marketing, when applicable, you may follow the opt-out instructions provided in the message. Changing your marketing preferences does not affect transactional communications related to an order you have placed.

Children's Privacy

Our Services are intended for a general audience and are not directed to children under 13. We do not knowingly collect personal information from children under 13 in violation of applicable law.

If you believe that a child under 13 has provided personal information to us, please contact us at support@bitcoinmerch.net so we can review the matter and take appropriate action.

Your Privacy Rights and Choices

Depending on where you live and applicable law, you may have rights relating to your personal information. These rights may include the ability to request access to, correction of, or deletion of personal information, and in some jurisdictions to obtain a copy of your information or opt out of certain uses of personal information.

Where applicable, you may opt out of data sharing or targeted advertising through our Data Sharing Opt-Out page.

You may also use the Shopify Privacy Portal to manage certain privacy choices relating to Shopify's processing of your information.

To submit a privacy request directly to Bitcoin Merch, contact us at support@bitcoinmerch.net. We may need to verify your identity before completing certain requests, and some rights may be subject to limitations or exceptions under applicable law.

Security and Data Retention

We and our service providers use administrative, technical, and organizational measures designed to protect personal information. However, no method of transmission or storage can be guaranteed to be completely secure.

We retain personal information for as long as reasonably necessary to provide the Services, fulfill orders, maintain business and transaction records, comply with legal obligations, resolve disputes, enforce agreements, and protect our legitimate business interests.

International Processing

Bitcoin Merch is based in the United States. Shopify and other service providers may process personal information in the United States or other countries in which they or their service providers operate, subject to applicable legal requirements.

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes to our practices, services, legal requirements, or privacy settings. The "Last updated" date at the top of this page reflects the most recent version.

Contact Us

If you have questions about this Privacy Policy, our privacy practices, or would like to submit a privacy request, contact us at:

Bitcoin Merch LLC
2106 House Avenue, Suite 180
Cheyenne, WY 82001, USA
Registered office only. No packages or returns accepted at this location.
Email: support@bitcoinmerch.net